B4Development Foundation (formerly QBIU) was founded in 2016 by the Supreme Committee for Delivery and Legacy - in charge of preparations for the FIFA World Cup 2022 in Qatar - as the first behavioral insights and nudge unit in the Arab world.
B4D seeks to leverage insights from behavioral sciences to promote evidence-based policies and address challenges with behavioural roots.
The Foundation applies rigorous experimental methods to test and evaluate policies and programs, in order to create positive social impact and lasting behavioural change.
To be a global leader in technical assistance on behavioural sciences and policy experimentation.
Using behavioural sciences to make the world a better place, one experiment at a time.
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